Video ad targeting

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ZEFR is the leading technology company that empowers brands to discover and target their most important influencers and topics in video. With more data than any other YouTube partner, ZEFR’s BrandID platform provides a lens into the YouTube culture and the tools to turn its insights into more impactful media for brands.

Shasta put a stake in the ground, which not a lot of VCs do. They said, 'We care about how consumers engage with the product.' That, to me, was exactly what I wanted to hear.

Zach James
Co-Founder - ZEFR

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