Stance

Lifestyle sock brand

Team Member:

Status:

Private

Website:

stance.com

Embracing "The Uncommon Thread" as its mantra, Stance turned socks into one of the world's most exciting categories in less than five years. Stance's founders saw a category that had been ignored, taken for granted, and dismissed. Their relentless focus on technical innovation and creativity has breathed new life into the category and ignited a movement of art and self-expression that has drawn athletes, performers and iconic cultural influencers to the brand.

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